“The wake-up call was finding this startling statistic that web usage in the spring of 1994 was growing at 2,300 percent a year. You know, things just don’t grow that fast. It’s highly unusual, and that started me about thinking what kind of business plan might make sense in the context of that growth?”– Jeff Bezos
Probably you know Bezos well as he is the founder and CEO of Amazon as well as one of the top 10 richest men in the world. Amazon first started as a book store. They were the first to think about the kindle version of the books. In holidays Bezos used to introduce his products like toys to boost his sales. He risked his job for this purpose and now Amazon has the US$113 billion almost. Now Amazon has become “the everything store” that anyone can imagine. The story is something that can inspire you to think big and pursue an MBA in e-commerce and management.
What is E-commerce?
E-commerce is the process of buying and selling produce by electronic means such as by mobile applications and the Internet. Ecommerce business refers to both online retail and electronic transactions. Ecommerce has hugely increased in popularity over the last decades, and in ways, it’s replacing traditional brick and mortar stores. Now Flipkart, Jabong, Amazon, Grofers, Club Factory, Nykaa are more popular than any traditional stores. Ecommerce enables you to buy and sell products on a global scale, twenty-four hours a day without incurring the same overheads as you would with running to the store.
E-Commerce is a revolutionary step in the retail industry. In the past decade, e-commerce sector had done US$ 63.7 billion of business and we can expect to reach about US$ 250 billion by 2020. E-commerce had changed the fate of many small entrepreneurs and brought the widest range of choices to the customers, offering customers the widest choice of products and services at the lowest rates.
Building A Model of An E-commerce Business:
- Begin with a niche area marketing research appropriate to your business persona
- You should start with a minimum profit margin
- You should look at the shipping process
- Use sales offer with affiliate marketing to reinvestigate who else is selling the same thing
- Natural growth projection
These are the things important for e-commerce business which you can learn in e-commerce training courses. You can take e-commerce courses online too.
MBA in Marketing Management:
MBA in marketing management has become one of the most desired degrees by both students and employers in recent times. With the shift to digital and online marketing, most businesses now have their own, in-house marketing teams specializing in bringing traffic and customers to the company for profit.
The basic entry requirement for an MBA in marketing management is a bachelor’s degree. As with any other MBA degree or specialization, admission officers will check at least two years of experience before accepting a student into a program. HDFC, Amazon, Tata consultancy services, Cognizant technology solutions, IBM are the top recruiters of MBA in marketing management.
MBA in Marketing Management and E-commerce Course Details:
- Marketing Management
- Operations management consumer and brand insight strategy
- Digital marketing and social media management
- Forecasting and modeling strategy
- International and multinational marketing
- Salesforce management
MBA in Digital Marketing:
Master of Business Administration in digital marketing provides students with technical foundation necessary knowledge to market goods and services on the internet. In MBA in a digital marketing program, you’ll learn how to plan, implement, and evaluate digital marketing strategies.
Internet marketing or digital marketing is the marketing of products and sources with the help of the internet or any other digital medium. These systems are based on the internet that can create, accelerate, and transmit product value from the producer to the terminal consumer by digital networks.
Nowadays we do not need to go out for shopping. We do online shopping. From grocery to clothes, everything we get online. If we order something we get within 2 or 3 days; sometimes here is an option for same-day delivery too. The Internet has made our lives easier. These are some factors which are very helpful when it comes to digital marketing. In an MBA in digital marketing, you get to know legal aspects of business, business research methods, basics of marketing, organizational behaviour etc. after completing the course, you can work in MNCs, Media Houses, brand management firms, Advertising Agencies, IT firms as well as you can go for entrepreneurship too.
Ecommerce Certification Course:
Not just MBA, PGPM courses on e-commerce also helps you to move ahead in your business. Marketers love new trends and new technologies. Day by day our devices are getting smarter and more efficient. There are expected to be 75 billion connected devices by 2020, meaning there will be ten times as many devices able to talk to one another as there will be people on the planet. This is revolutionary. It is important one stays tuned to the following factors:
- Marketing in a digital world
- Online marketing strategies
- Fundamentals of digital marketing and social media
- Digital product management
- Retail and Omnichannel management
Various types of MBA and PGPM courses are available in India. MBA and PG diploma courses on digital marketing and MBA in entrepreneurship courses are also in vogue. If you want to learn e-commerce marketing well, you should take certain courses. It will take two years to complete your MBA. When you attend such courses, efficient teachers are available to teach you in-depth details of e-commerce marketing. They cover a greater area of your passions. In MBA in digital marketing the specialization tracks include:
- Marketing and management
- Branding and advertising
- Digital marketing
- E-commerce marketing and management
When you are doing an MBA in marketing management you gain knowledge about starting your own business too; essentially covering the nuances of entrepreneurship. Here you gett another option of choosing a PG diploma course in entrepreneurship and family business management at IIAs Education Group. Online and offline, both kinds of teaching modes are available for the professionals at convenient time-slots of after-work hours.
Concept of Entrepreneurship:
Entrepreneurship is the ability or willingness to develop, organize or manage a business venture along with any of its risks in order to make a profit. It is the process of designing and launching your own business. If you face any problem e-commerce solutions companies are there to help you. While choosing any e-commerce solution you should consider some facts like:
- Their ability to integrate with your website
- Payment method
- Ease of navigation
- Type of products you are selling
Some great options of e-commerce solution companies for your online entrepreneurship business are:
- Shopify: It is one of the most popular online e-commerce solutions available today, and it has some real testimonials from principal business owners such as Mark Cuban and Daymond John. It has a professional-looking interface. It allows you to create a beautiful storefront without knowing code.
- Bigcommeres: It allows you to create a beautiful store full of store products within a short period.
- Bigcartel: This is a unique online shop which focuses on artists. The concept includes painters, designers, musicians, or anyone else whose business is creative. Bigcartel caters to creative service entrepreneurs who wish to make their mark in the world in their niche.
- 3dcart: It allows you to set up a store that you can easily integrate with all your blogs, websites and social media. It also features attractive templates
Online merchants always need much expertise to manage all the aspects to run a business and he has to prepare for every situation. E-commerce education helps him to build new skill without costing rupees. There are some websites which really help an entrepreneur to start his own business. They are:
- Hubspot academy
- YouTube creators academy
- Google analytics academy
- Google academic for ads
- Facebook blueprint
What Does An E-commerce Marketing Manager Do?
E-commerce manager’s job is to make strategies that make online transactions possible. They make website marketing plans, and then they execute the plan among the team members to make them fit for the work. Ecommerce marketing managers define company objectives and determine the online application that helps his company. He has to be efficient enough to make new strategies according to the market needs because the digital market is ever-changing.
He must be an efficient MBA in marketing management. When his plan is placed, he works with web developers to make changes in his company website and if there is any necessary change he will tell the team to do that.
They are also involved in interviewing, recruiting and training new marketing executives. He will supervise them when they are properly trained. Most of the e-commerce marketing managers look at the sell and the relationship between the customer and the products they have produced. The report shows that there is an increase of 22,560 posts of marketing manager in the last three years.
Most of the e-commerce marketing managers have a bachelor degree in communication, marketing or business-oriented fields and some of the companies need at least five years of experience for this e-commerce manager’s job. Certain qualities a marketing manager should have:
- Marketing strategies
- Affiliate marketing
- Online campaign management
- Market research and analysis
- Team leadership
- Recruitment and training
- Excellent communication skill to attract people
MBA in marketing job profile in India